Marketing Content and Content Marketing
For the most part, the instinctive thing that people do is the opposite of what will make them money. The Majority of internet marketers instinctively try to push their product on every one they meet. Sadly, it is the complete opposite of what they should be doing. Instead of being a sales man, you need to become the Samaritan. Create value for others on a massive scale. People love value. They will adore you for it. And when they do, they will be ecstatic to buy your products.
Most people think of marketing and content as two separate things. Most people think: “I create my marketing to sell my content.” However, content is far better marketing than marketing.
Content provides the prospect with an opportunity to feel what is it like to learn from you, which is much more effective than any Pay Per Click ad. If you begin to look at your content as marketing it will help you make money much faster than if you were to think about it like the majority of internet marketers do.
There are 3 types of marketing content:
1. Free Line Content. This is the content you use in order to attract prospects, get subscribers and build your list. The content you give out for free in order to get the opt-in. Free reports, downloadable videos, audios, and software demos are the best example for this type of content.
2. Relationship Content. This is the content you use to build relationships and connect with your list. Email newsletters, e-courses, daily tips and anything you can send out daily during the first 7-10 days after the prospect has opted in.
3. Conversion Content. This is where you make the product offer to your prospects. Sales letters or any other types of offers you make to your prospects asking them to buy your product.
Amazing things happen when you start thinking of your content as marketing. Your mindset undergoes a shift. So now you don’t think about getting something – you think about giving something.
You stop thinking: “How do I take their money? How do I get them to spend money with me?” and start thinking: “How do I give my prospects the best value content and take advantage of my knowledge, so they can get some real world experience, so when I build a relationship with them and ask them if they are interested in buying some of my stuff they say “YES!” because they trust me?”
This is a Guest Post by Igor Kheifets. Igor is 21 year old Internet Marketing Expert and the author and creator of Mastermind Internet Marketing where he shares the latest strategies on Social Media Marketing, Traffic and Lead Generation, Copywriting and Productivity.
Most people think of marketing and content as two separate things. Most people think: “I create my marketing to sell my content.” However, content is far better marketing than marketing.
Content provides the prospect with an opportunity to feel what is it like to learn from you, which is much more effective than any Pay Per Click ad. If you begin to look at your content as marketing it will help you make money much faster than if you were to think about it like the majority of internet marketers do.
There are 3 types of marketing content:
1. Free Line Content. This is the content you use in order to attract prospects, get subscribers and build your list. The content you give out for free in order to get the opt-in. Free reports, downloadable videos, audios, and software demos are the best example for this type of content.
2. Relationship Content. This is the content you use to build relationships and connect with your list. Email newsletters, e-courses, daily tips and anything you can send out daily during the first 7-10 days after the prospect has opted in.
3. Conversion Content. This is where you make the product offer to your prospects. Sales letters or any other types of offers you make to your prospects asking them to buy your product.
Amazing things happen when you start thinking of your content as marketing. Your mindset undergoes a shift. So now you don’t think about getting something – you think about giving something.
You stop thinking: “How do I take their money? How do I get them to spend money with me?” and start thinking: “How do I give my prospects the best value content and take advantage of my knowledge, so they can get some real world experience, so when I build a relationship with them and ask them if they are interested in buying some of my stuff they say “YES!” because they trust me?”
This is a Guest Post by Igor Kheifets. Igor is 21 year old Internet Marketing Expert and the author and creator of Mastermind Internet Marketing where he shares the latest strategies on Social Media Marketing, Traffic and Lead Generation, Copywriting and Productivity.
